6 ways to create maximum impact with minimalist packaging

Here are 6 ways to create maximum impact with packaging for minimalist brands.

Just because you have clean, crisp, simple or minimalist branding doesn’t mean that your packaging needs to feel bland or boring or the same as another brand in your niche.

This is especially true if you have a premium product too - because you want to make the best first impression!

Brands with a minimalist style should still add nuances, personality and texture in your packaging for maximum stand-out!

I actually looooove this because it poses such an interesting challenge! And the results can be so unique and different!

➊ Use colour for visual attention:

Block out “space” for your product to be seen. The colour could come from the product itself, not just the packaging.

➋ Add drama to the positioning of text elements and typography.

Creating a unique and striking typographic layout will make your packaging visually interesting.

➌ Delight with interesting printing details such as debossing or varnishes.

Often subtlety in packaging can make such a difference to further highlight elements of further importance or interest on your packaging.

➍ Consider other touch-points! Add design to your bottle caps or inside of the box.

Printing on the underside of your packaging can surprise and delight your customer. Its a thoughtful touch that completes the experience.

➎ Create a tangible presence with texture and weight.

Consider how your packaging and product will feel in someone's hand and what the stock or material says about your brand and experience.

➏ Bring out your brand’s personality in your copy.

Your brand voice can create such an evocative and emotional experience as your customer engages with your pacakging.

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Jo ChunYan is a bespoke packaging & branding design studio for visionary founders and their brands. We acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging.