6 ways to create maximum impact with minimalist packaging

Here are 6 ways to create maximum impact with packaging for minimalist brands.

Just because you have clean, crisp, simple or minimalist branding doesn’t mean that your packaging needs to feel bland or boring or the same as another brand in your niche.

This is especially true if you have a premium product too - because you want to make the best first impression!

Brands with a minimalist style should still add nuances, personality and texture in your packaging for maximum stand-out!

I actually looooove this because it poses such an interesting challenge! And the results can be so unique and different!

➊ Use colour for visual attention:

Block out “space” for your product to be seen. The colour could come from the product itself, not just the packaging.

➋ Add drama to the positioning of text elements and typography.

Creating a unique and striking typographic layout will make your packaging visually interesting.

➌ Delight with interesting printing details such as debossing or varnishes.

Often subtlety in packaging can make such a difference to further highlight elements of further importance or interest on your packaging.

➍ Consider other touch-points! Add design to your bottle caps or inside of the box.

Printing on the underside of your packaging can surprise and delight your customer. Its a thoughtful touch that completes the experience.

➎ Create a tangible presence with texture and weight.

Consider how your packaging and product will feel in someone's hand and what the stock or material says about your brand and experience.

➏ Bring out your brand’s personality in your copy.

Your brand voice can create such an evocative and emotional experience as your customer engages with your pacakging.

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Training: Get your product into the hearts & carts of your customers
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Training: Get your product into the hearts & carts of your customers
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Training: Get your product into the hearts & carts of your customers
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Training: Get your product into the hearts & carts of your customers
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Training: Get your product into the hearts & carts of your customers
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Training: Get your product into the hearts & carts of your customers
Training: Get your product into the hearts & carts of your customers
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  • Strategy 2: How to gain cost and time efficiencies by choosing the right packaging architecture system for your product range.
  • Strategy 3: How to define your Core Purchase Drivers that your customers need to see on your packaging.

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Clarify and define your business' vision
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Clarify and define your business' vision
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Clarify and define your business' vision
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Clarify and define your business' vision
✴︎ Free ✴︎
Clarify and define your business' vision
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Clarify and define your business' vision
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Clarify and define your business' vision
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Clarify and define your business' vision
Clarify and define your business' vision
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Training: Discover your brand's personality archetype blend
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Training: Discover your brand's personality archetype blend
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Training: Discover your brand's personality archetype blend
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Training: Discover your brand's personality archetype blend
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Training: Discover your brand's personality archetype blend
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Training: Discover your brand's personality archetype blend
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Training: Discover your brand's personality archetype blend
Training: Discover your brand's personality archetype blend
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Packaging Checklist: must-have content for your product launch
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Packaging Checklist: must-have content for your product launch
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Packaging Checklist: must-have content for your product launch
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Packaging Checklist: must-have content for your product launch
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Packaging Checklist: must-have content for your product launch
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Packaging Checklist: must-have content for your product launch
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Packaging Checklist: must-have content for your product launch
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Packaging Checklist: must-have content for your product launch
Packaging Checklist: must-have content for your product launch
This Packaging Checklist is divided into 3 parts:
  • PART 1: Covers the must-have content specific to each product SKU.
  • PART 2: Covers the company and business info that all your products packaging should include.
  • PART 3: Content and visual elements unique to your brand that can differentiate your product for maximum stand-out in a saturated niche.

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Jo ChunYan is a bespoke packaging & branding design studio for visionary founders. We acknowledge the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pay respect to their Elders past, present and emerging.