for vision-focused brand founders
packaging & brand design
It’s so important to apply the following principle to create balance in your business, work and life. To create vitality, balance, abundance and flow, focus on bringing one of these three areas (spiritual, emotional and physical) into greater harmony (whilst still allowing for the ebb and flow) and alignment.
As a brand designer and intuition coach, I have been applying this theory for energetic alignment in:
- the work that I create
- how I show up in my business
- how I co-create with my clients.
According to Ayurveda, to create vitality in your life, the spiritual, physical and emotional aspects should be in alignment and harmony. This has been foundational in helping me navigate tricky business decisions and allowed me to create more space to be in a state of flow. This isn’t just helpful for other designers but also for conscious entrepreneurs, coaches and creatives as well.
This is also true for your business. So let’s define the 3 aspects you want to balance when running your conscious business:
Choose one area to work with today. Clarify and define the following:⠀
Spiritual ~ purpose & alignment⠀
Clarify and define these things:
- Your vision. This is your big why.
- Start with why to define your purpose.
- Your values - what is the intersection between your values and those of your business?
- Your brand's mission statement.
- Your reason for being or your bigger purpose and intention.⠀⠀
Emotional ~ feeling & energy
Clarify and define these things:
- How your customer feels - this is an aspirational state of being.
- Your brand message - how do you convey your brand through words?
- How you feel about your work. How does it feel to show up in your business?
- Your brand voice and branding.
- What does your brand look and feel like?⠀
Physical ~ tangible change
Clarify and define these things:
- Offering, product or service.
- What offerings bring you the most revenue?
- Tangible impact and transformation - eg. Increased awareness, increased profit.
- Marketing and brand strategy. This is a plan for how your business will evolve.
- Your goals and aligned actions.⠀
6 questions and prompts for your business and work:
- What will you do to create better alignment and integrity?⠀
- Why does your business exist?
- What is its greater purpose?
- How do your customers feel when they work with you?⠀
- How do you want to feel about the work you create?⠀
- What are the tangible changes?⠀
- How can your business inspire positive behaviour change?
Do you dream of building an intentional business that allows for balance and flow in all other areas of your life? Book your free 45-minute discovery call below to see what we could do together in 6 months with private 1:1 coaching.
Delve Deeper
The Intuion Journal
Winner of best product of the year 2021, Beautiful You Coaching Awards
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What you will learn:
- How to build a ritual of intuitive journaling.
- How to carve a daily ritual for connection for clarity, focus and energetic alignment.
- How to make decisions from a place of connection and consciousness.
By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.
What you will learn:
- Strategy 1: How to visually create differentiation and stand-out for your product within a saturated niche.
- Strategy 2: How to gain cost and time efficiencies by choosing the right packaging architecture system for your product range.
- Strategy 3: How to define the must-seecontent that your customers need to see on your packaging.
By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.
What you will cultivate:
- A practice for reflection and Create a vision for your business.
- A connection with your intuition on daily business for making aligned business decisions.
By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.
What you will learn:
- Step-by-Step method: For defining your brand's unique archetype blend.
- Examples: How to apply the personality archetype system to your brand.
- 3 common mistakes: to avoid when expressing our brand's personality and voice.
By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.
This Packaging Checklist is divided into 3 parts:
- PART 1: Covers the must-have content specific to each product SKU.
- PART 2: Covers the company and business info that all your products packaging should include.
- PART 3: Content and visual elements unique to your brand that can differentiate your product for maximum stand-out in a saturated niche.
By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.
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Jo ChunYan is a bespoke packaging & branding design studio for visionary founders. We acknowledge the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pay respect to their Elders past, present and emerging.
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