Finding a healthy balance for those who love intensity

JO CHUNYAN DESIGN STUDIO
Packaging & brand design for conscious product founders

Balance is about the yin and yang, the feminine and masculine, the flow of energy around you. Yet, many creatives might not consider the concept of balance in their lives. Many people live in black and white, swinging from one extreme to the other, always looking for a clear answer or solution so that they can move forward.

For instance, it felt normal for me to give 110% towards something, for weeks at a time. I would go through phases in my life - I stuck to my yoga routine, eating well, blogging and other commitments.

But when I found myself completely exhausted from this, I would retreat into a reclusive state of doing nothing for weeks. I'd become disconnected from everything else that was going on around me.

And then when I did realize I was feeling lonely, I went on to another extreme. Feeling I should never rely on friends, family or the external world to bring joy, I challenged myself to retreat from social outings and be alone.

I lived in this extreme state and punished myself with negative self-talk whenever I felt like wanting to connect with others. I told myself that surrounding myself with people was a distraction because I couldn't be completely happy with my own company. And that’s when it hit me. There is a balance to everything. 

In the case of loneliness - there are times where we, as human beings, would feel the need to connect with others. This is natural and it doesn’t mean that we’re not happy by ourselves. It’s about living a life fulfilled. 

Reflecting back, forcing away from spending time with people to prove a point was not the way to go about it. Once I recognized that this approach came from such an aggressive, forceful, controlling perspective, I felt a strong call to let it go. After all, being so controlling was not serving me.

Since then, I’ve been letting myself ease into my day with gentleness. With the acceptance that energetically, life will always be trying to establish a healthy balance. Sometimes, I need to ease into things at my own pace, to take my time and sit within my comfort zone. And there are other times where I need to feel energised, to push myself outside my comfort zone a little to experience something new.

When we look at things from a wider lens, we will come to understand that balance can also help us with decisions. Sometimes, we make decisions for ourselves that would lead to the best outcome at that moment. 

But, in balance, we also need to consider a bigger, more longer-term perspective as well. And also, there is accepting the balance between the head and the heart to get to a place where both exist harmoniously! Because ultimately, life is all about cultivating balance, and it can be applied to so many different things. We’re always in constant ebb and flow, push and pull, giving and receiving.

If you have the tendency, like me, to live in the extreme - in the highs and the lows - why not take the time to come back a little from the extreme edges? Seek a gentler space to be in with our 10 Days of Journaling course. Sometimes, understanding how to have a routine filled with intention is exactly what we need to cultivate balance.

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Project Enquiry Call

Step 1: Book Your Enquiry Call

We'll delve into your vision and project to determine which offering aligns with your business stage. This call also helps us see if we're the right fit to work together.

Step 3: Review Your Proposal

If we're a match, you'll receive a detailed proposal that moves you towards your vision and goals. Excited to take the next step? Accept your quote via email.

Step 3: Book Your Project

Your project officially begins once you sign the contract and pay your first deposit. You'll receive your discovery questionnaire to kick things off.

Want more details on how we can work together? Download our Services and pricing Guide below!

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Packaging Checklist: must-have content for your product launch
✴︎ Free ✴︎
Packaging Checklist: must-have content for your product launch
✴︎ Free ✴︎
Packaging Checklist: must-have content for your product launch
✴︎ Free ✴︎
Packaging Checklist: must-have content for your product launch
✴︎ Free ✴︎
Packaging Checklist: must-have content for your product launch
✴︎ Free ✴︎
Packaging Checklist: must-have content for your product launch
✴︎ Free ✴︎
Packaging Checklist: must-have content for your product launch
✴︎ Free ✴︎
Packaging Checklist: must-have content for your product launch

Packaging Checklist: must-have content for your product launch

This Packaging Checklist is divided into 3 parts:
  • PART 1: Covers the must-have content specific to each product SKU.
  • PART 2: Covers the company and business info that all your products packaging should include.
  • PART 3: Content and visual elements unique to your brand that can differentiate your product for maximum stand-out in a saturated niche.
You'll also get Conscious Curations—monthly packaging deep dives and creative rituals for running a conscious business.
✴︎ Free ✴︎
Training: Discover your brand's personality archetype blend
✴︎ Free ✴︎
Training: Discover your brand's personality archetype blend
✴︎ Free ✴︎
Training: Discover your brand's personality archetype blend
✴︎ Free ✴︎
Training: Discover your brand's personality archetype blend
✴︎ Free ✴︎
Training: Discover your brand's personality archetype blend
✴︎ Free ✴︎
Training: Discover your brand's personality archetype blend
✴︎ Free ✴︎
Training: Discover your brand's personality archetype blend
✴︎ Free ✴︎
Training: Discover your brand's personality archetype blend

Training: Discover your brand's personality archetype blend

What you will learn:
  • Step-by-Step method: For defining your brand's unique archetype blend.
  • Examples: How to apply the personality archetype system to your brand.
  • 3 common mistakes: to avoid when expressing our brand's personality and voice.
You'll also get Conscious Curations—monthly packaging deep dives and creative rituals for running a conscious business.
✴︎ Free ✴︎
Clarify and define your business' vision
✴︎ Free ✴︎
Clarify and define your business' vision
✴︎ Free ✴︎
Clarify and define your business' vision
✴︎ Free ✴︎
Clarify and define your business' vision
✴︎ Free ✴︎
Clarify and define your business' vision
✴︎ Free ✴︎
Clarify and define your business' vision
✴︎ Free ✴︎
Clarify and define your business' vision
✴︎ Free ✴︎
Clarify and define your business' vision

Clarify and define your business' vision

What you will cultivate:
  • A practice for reflection and Create a vision for your business.
  • A connection with your intuition on daily business for making aligned business decisions.
You'll also get Conscious Curations—monthly packaging deep dives and creative rituals for running a conscious business.
✴︎ Free ✴︎
Training: Get your product into the hearts & carts of your customers
✴︎ Free ✴︎
Training: Get your product into the hearts & carts of your customers
✴︎ Free ✴︎
Training: Get your product into the hearts & carts of your customers
✴︎ Free ✴︎
Training: Get your product into the hearts & carts of your customers
✴︎ Free ✴︎
Training: Get your product into the hearts & carts of your customers
✴︎ Free ✴︎
Training: Get your product into the hearts & carts of your customers
✴︎ Free ✴︎
Training: Get your product into the hearts & carts of your customers
✴︎ Free ✴︎
Training: Get your product into the hearts & carts of your customers

Training: Get your product into the hearts & carts of your customers

What you will learn:
  • Strategy 1: How to visually create differentiation and stand-out for your product within a saturated niche.
  • Strategy 2: How to gain cost and time efficiencies by choosing the right packaging architecture system for your product range.
  • Strategy 3: How to define your Core Purchase Drivers that your customers need to see on your packaging.
You'll also get Conscious Curations—monthly packaging deep dives and creative rituals for running a conscious business.
✴︎ Free ✴︎
5 day intuition journaling mini course
✴︎ Free ✴︎
5 day intuition journaling mini course
✴︎ Free ✴︎
5 day intuition journaling mini course
✴︎ Free ✴︎
5 day intuition journaling mini course
✴︎ Free ✴︎
5 day intuition journaling mini course
✴︎ Free ✴︎
5 day intuition journaling mini course
✴︎ Free ✴︎
5 day intuition journaling mini course
✴︎ Free ✴︎
5 day intuition journaling mini course

5 day intuition journaling mini course

What you will learn:
  • How to build a ritual of intuitive journaling.
  • How to carve a daily ritual for connection for clarity, focus and energetic alignment.
  • How to make decisions from a place of connection and consciousness.
You'll also get Conscious Curations—monthly packaging deep dives and creative rituals for running a conscious business.

Explore your path

The Intuition Journal

A daily practice for a more conscious state of being.

A calming guided journaling workbook for creatives, spirited seekers and intentional business owners.

☞ Explore the journal

Explore your path

The Brand Journey podcast

A podcast for conscious and purpose-led business owners that explores intentional branding, business and mindset.

Build a conscious brand rooted in purpose and vision, one step at a time

☞ Listen to the episodes

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Jo ChunYan acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging. Sovereignty was never ceded. Always was, always will be, Aboriginal Land.